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CategoryBusiness
DateMonday, October 05, 2009
Author

CODA2gone

Unit 4 Agresso Creates FinancialForce.com Company with Minority Investment from Salesforce.com

 

 

CODA-Jeremy-Roche.PNGUnit 4 Agresso, has announced subsidiary CODA has joined forces with salesforce.com to create FinancialForce.com, a new company that which leverage CODA's cloud accounting application formerly known as CODA 2go which was the first international Software as a Service (SaaS) accounting system developed on salesforce.com's cloud computing platform, Force.com.

 

Both Unit 4 Agresso and salesforce.com are investing in FinancialForce.com, Unit 4 Agresso retaining the controlling stake in the company.

 

 

Jeremy Roche, CEO of CODA, has been appointed President and CEO of FinancialForce.com. George Hu, Executive Vice President, Marketing and Alliances at salesforce.com, Chris Ouwinga, Chairman and CEO of Unit 4 Agresso, and Edwin van Leeuwen, CFO of Unit 4 Agresso make up the FinancialForce.com Board of Directors.

 

 

FinancialForce.com aims to change the future of accounting and finance by delivering unique accounting applications in the cloud that give finance professionals and CFOs real-time financial information. Built on salesforce.com's enterprise cloud-computing platform, Force.com, FinancialForce.com offers accounting solutions delivered via the cloud for both salesforce.com 63,000 customers and non-salesforce.com customers alike, and will be delivered on a subscription basis.

 

 

Talking of the new company, Jeremy Roche (pictured), explains that FinancialForce.com aims to revolutionize the future of accounting by doing for finance what salesforce.com has done for CRM.

 

He said, "In establishing FinancialForce.com we are revolutionizing the future of accounting. FinancialForce.com will do for finance and accounting what salesforce.com has done for CRM. We are enabling customers of all sizes to choose accounting as part of a broader, integrated cloud computing solution and giving them the power of enterprise accounting without the pain of owning the software themselves. As a pioneer on the Force.com platform, CODA has worked closely with salesforce.com while developing and launching CODA 2go. We believe that having a native solution built on the Force.com platform will give us a significant competitive advantage when selling to salesforce.com customers and is key to our go to market strategy."

 

 

George Hu added, "FinancialForce.com's mission is to create applications that make the finance department as successful as sales and service teams are with salesforce.com. That means creating and delivering the world's only finance applications that are as easy to deploy and use, and as customizable and trusted as Salesforce CRM."

 

 

The new company will be run from the company's new corporate headquarters in San Mateo, California as well as from its EMEA headquarters in Harrogate in the UK where the CODA 2go team and products have transferred to.

 

 

 

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