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Who's Hot: Fergus Gloster, Marketo


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CategoryBusiness
DateMonday, April 18, 2011
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Who's Hot.. Fergus Gloster, Marketo

US SaaS Company Establishes Euro HQ in Ireland and Appoints Cloud Veteran Fergal Gloster

 

 

Fergus GlosterSilicon Vally based cloud computing company Marketo,  has confirmed it is to establish its European headquarters in Dublin. The company has hired former Salesforce.com European Co-founders and VP for corporate sales in EMEA, Fergus Gloster as managing director of its operation here. 

 

 

Founded in 2006 by entrepreneur Phil Fernandez, Marketo specialises in a hot new area of cloud computing known as Revenue Performance Management which combines marketing automation with sales to grow revenues utilising all the latest customer interaction points including Social Media.

 

 

Since start-up, Marketo, which provides its marketing automation solution through Saleforce.com's Force.com AppExchange platform, has signed 1,000 customers in less than three years. The company has raised recently raised $57 million, and posting a 315 percent revenue increase in 2010, is one of the fastest growing cloud computing or Software-as- a-Service companies in Silicon Valley history.

 

 

Limerick man Fergus Gloster, who latterly ran his own cloud computing consultancy, Thomond Technology, said: "I was attracted to Marketo because of its great technology and ability to help companies drive revenues from their marketing and sales investment."

 

Gloster also believes that Ireland has the skills to help Marketo become the leading Revenue Performance Management company in Europe. He added, "This is a great time to be setting up in Ireland and I feel the same buzz about Marketo that I felt at the start of salesforce.com."

 

 

Commenting on Gloster's appointment, Paul Albright, chief revenue officer at Marketo, said: "Marketo's vision and technology for Revenue Performance Management have clearly resonated in the European market, and we have significantly grown our presence in the region over the last several quarters.


"Fergus has a tremendous reputation and a proven ability to build winning teams that can take a transformative vision to market and we believe he is the ideal leader to further accelerate our growth."

 

 

Marketo founder and CEO Phil Fernandez, who was formerly president and COO of Epiphany Inc bought in 2005 for $329 million by SSA Global, will be in Dublin this week to discuss its plans with the IDA Ireland.

 

 

 

 

 

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