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Telstra Gets Social With Newbay


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CategoryBusiness
DateWednesday, June 23, 2010
AuthorS K

Telstra Gets Social With Newbay 

Telstra Selects NewBay's LifeCache SNG  to Provide its Tribe Mobile Social Networking Service

 

 

 

Pictured at the recent Enterprise Ireland Trade and Investment Mission to Australia are (L-R): Alan Dixon, Director Asia-Pacific, Enterprise Ireland, Ross Fielding, Executive Director, Telstra Mobility Products, Davy Lacy, NewBay and Minister for Trade and Commerce Mr Billy Kelleher TD.   Dublin-based NewBay, a provider of digital lifestyle services, has announced that Australia's Leading telecoms provider Telstra is using  its LifeCache Social Networking Gateway (SNG) to power its newly launched Tribe mobile social networking service.

 

 

Tribe provides Telstra customers with anytime access to Australia's most popular online communities: Facebook, Twitter and MySpace. and most of its features are available at no cost.

 

 

Australia's love affair with social networking has gone mobile, with record numbers of customers using their mobiles to visit Facebook, Twitter and MySpace   over the past 12 months, according to figures fromTelstra.

 

 

Telstra Mobility Products executive Director Ross Fielding said "An increasing number of Australians are accessing social networking sites on their mobiles. To help more Aussies get in on the act, Telstra is providing millions of its Next G network customers with access to a NewBay LifeCache-powered service called Tribe,"

 

"Tribe is a new mobile social networking service that combines Facebook, Twitter and MySpace in a single location. It allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles - not just smartphones.

 

"Tribe lets social networking fans - from fanatics to first-time users - access comments, view pictures, post updates and upload photos via a neat and secure mobile portal. Customers can even update their status to multiple sites simultaneously. Best of all, data used to access the service is unmetered meaning most Tribe features are available at no cost to customers," Mr Fielding said.

 

 

Fielding said the number of customers using Facebook on their mobiles has grown almost four-fold (by 390 per cent) since April 2009, while the number of people accessing Twitter on their mobiles each month has grown by 450 per cent compared with this time last year.

 

 

Telstra examined the social networking habits of more than five million 3G mobile customers over a 12-month period and found more  Australians want to use social networking sites on their mobiles to stay connected with friends and family on the move.

 

Visits to MySpace on mobiles have more than doubled, up 230 per cent over the past 12 months, but Facebook is by far the most popular social networking destination for Telstra 3G mobile customers followed by MySpace, YouTube and then Twitter.

.

 

"Tribe allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles - not just smartphones. Customers can access comments, view pictures, post updates and upload photos via a neat and secure mobile portal. They can even update their status to multiple sites simultaneously."

 

Newbay's LifeCache SNG provides a single interface and integration point for operators to quickly and easily connect to the various social networks on the Tribe deck.

 

ROUNDUP330.pngLifeCache SNG manages the technical and business relationship with each online community. NewBay also provided the user interface and integration with the operator's infrastructure.

 

NewBay CMO Nagappan Arunachalam said: "As each country has its distinct social networking habits, it is essential that operators choose flexible technology that can be localised to meet the particular needs of their own market".

 

"NewBay provides out of the box and individual Social Networking services for many operators and handset manufacturers worldwide. With 80 million registered users on LifeCache we know what users want and we continually provide the best user experience."

 

 

NewBay Software provides digital lifestyle services for operators, enabling subscribers to create, store, manage, view and share user content.

 

NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV.

 

NewBay's products include social networking, photo and video albums, digital vault, handset and desktop clients, smart address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.


NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBayCustomers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Alltel Wireless, and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.


NewBay was founded in 2002 andis based in Dublin, with offices in  Bellevue, Palo Alto and Raleigh, ; London,  and Dusseldorf.

 

Telstra is Australia's leading telecommunications  company, with more than 8.8 million Australian fixed line and 10.4 million mobile services, including more than 7.3 million 3G services.

 


Tribe is available to Telstra's post-paid and pre-paid customers. It can be accessed via the Tribe icon on the BigPond mobile portal or in the My Place Menu on selected Telstra Next GTM mobiles.

 

Uploads through the Tribe portal are free of charge for all users. Pre-paid customers need to have a minimum recharge of $20 in the last 30 days to access the unmetered service.

 

Tribe complements Telstra's Facebook and Twitter SMS service, launched last year, which allows customers to receive free SMS alerts when their friends comment, update their status or tweet. Customers can then respond via SMS without having to log in online.

 

Pictured at the recent Enterprise Ireland Trade and Investment Mission to Australia are (L-R): Alan Dixon, Director Asia-Pacific, Enterprise Ireland, Ross Fielding, Executive Director, Telstra Mobility Products, Davy Lacy, NewBay and Minister for Trade and Commerce Mr Billy Kelleher TD.

 

 

 

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