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Net Imperative Dublin Roadshow


Time09:15:00 Phone
DateWednesday, January 28, 2009 Webhttp://www.iia.ie
VenueGuinness Storehouse, St. James' Gat Emailinfo@iia.ie

The IIA and Net Imperative present this FREE one-day conference which will bring you up to speed on successful digital marketing for your business.

From designing a website for the user experience, through building brands online, leveraging search engines, social media, and blogs, to campaigns, online PR and digital marketing. Hear from high-profile, industry leaders during this information packed day.

All delegates that attend the event will also be able to sign up for a free membership of NetImperative.com at the registration desk usually charged out at £99.00+VAT.


Agenda


9.15am - 09.45am - Registration & Networking

09.45am - 09.50am - Chairs' Introduction
Davina Lines, Managing Director, NetImperative

09.50am - 10.30am - Keynote Address: What's the next big thing?
Christopher Bennett, Commercial Director, Blyk

10.30am - 10.55am
- Website Design and User Experience
Alan O'Rourke, CEO, SpoiltChild
- How to engage a two-way conversation
- How to ensure the ultimate user experience

10.55am - 11.20am
- Online Branding
Claira Jackson, Brands and music, SonyBMG
- Building your brand online
- The best techniques and examples are investigated here

11.20am - 11.45am
- Coffee & Networking

11.45am - 12.10pm
- Online PR
Adam Parker, CEO, Webitpr
- What are the online opportunities?
- How to interact with different formats
- Do's and don'ts to get results

12.10pm - 12.35pm
- Joined-Up Search
Eliza Dashwood, Business Development Consultant, Ambergreen
Any website should be aware of the need for top rankings on the major search engines, but are your paid search and natural search campaigns fully complementary?

12.35pm - 1.00pm - Panel Debate
- Davina Lines, Managing Director, Netimperative
- Christopher Bennett, Commercial Director, Blyk
- Alan O'Rourke, CEO, SpoiltChild
- Adam Parker, CEO, Webitpr
- Eliza Dashwood, Business Development Consultant, Ambergreen


1.00pm - 2.15pm
- Lunch & Networking

2.15pm - 2.45pm
- Engaging in Social Media
Philip Macartney, Head of Sales, Bebo Ireland

2.45pm- 2.50pm - Chair's Introduction: What's hot and what's not in digital marketing
Davina Lines, Managing Director, Netimperative

2.50pm - 3.05pm
- Focus on Affiliate Marketing

2.05pm - 3.20pm - Focus on Mobile Marketing
Paul Quarterman, Operations Director, Adsmart Mobile

3.20pm - 3.45pm - Coffee & Networking

3.45pm - 4.00pm - Focus on Online Display & Video Advertising
Federica Aperio, General Manager .Fox Networks

4.00pm - 4.15pm
- Focus on Email Marketing
Denise Cox, Newsletter Specialist, Newsweaver

4.15pm - 4.30pm
- Focus on Paid Search
Gemma Barnard, Operations Director, Minute Steak

4.30pm - 5.00pm
- Panel Q&A
- Davina Lines, Managing Director, Netimperative
- Paul Quarterman, Operations Director, Adsmart Mobile
- Federica Aperio, General Manager .Fox Networks
- Denise Cox, Newsletter Specialist, Newsweaver
- Gemma Barnard, Operations Director, Minute Steak


5.00pm - Chairs Summation: Points of Action

5.00pm - 6.00pm
- Drinks Reception & Networking
 

Cost : €92.00

How to Book: email events@netimperative.com with 'Directors Dinner Dublin' in the subject line

About the Speakers


       Mr. Philip Macartney (Head of Sales Ireland)
      Bebo


      Philip is responsible for driving advertising sales from the advertising agencies and developing content and partnerships for Bebo in Ireland.

      Philip has over 5 years experience in the Irish advertising industry having worked as senior agency sales executive for Dublin radio station FM104. He dealt with all the major Irish advertising agencies as well as key clients such as FAS, XtraVision, EBS and McDonalds directly and was responsible for achieving sales of over €6m.

      He was instrumental in a number of large multi-platform solutions including the recent partnership between FM104 and 3 mobile. He also developed a digital sales solution for the FM104 group of websites.

      Prior to joining FM104 Philip was a founder member of internet kiosk operator Every1online. As sales director Philip brought the start-up through two rounds of funding and implemented the first internet kiosk network in Northern Ireland.
   
      Mr. Adam Parker (Chief Executive)
      webitpr


      Adam is responsible for the strategy and development of webitpr. Adam took on his executive role in early 2006, having been a Non-Executive director since the company began. Adam is a Chartered Accountant and has previously spent over nine years with PricewaterhouseCoopers working in the Corporate Finance and Business Advisory service lines.

 

 

Viisit www.iia.ie for more information on this event

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